Recent Loud Life Work

Loud Life Productions was thrilled to partner with Lakeland Electric recently in producing a series of videos highlighting the topic of energy efficiency and electric demand. Featuring Lakeland actors Nate Fleming and Cameron Smith, who are both known for their work with Swan City Improv, the short films are both humorous (of course!) and engaging.  You can watch several of the videos here on Lakeland Electric’s Facebook page, but we’ve included one for you to check out below.





You’re Not the Hero, You’re the Guide

Generally speaking, advertisements fall into one of three categories: to inform, persuade, or remind viewers about a product or service. And, of course, the easiest way to do this is attempting to convince a potential customer that her life is lacking in some way… her hair is frizzy and untamed. Her wardrobe is outdated (…and speaking of clothes- she’s not fooling anyone by layering that cardigan over her spaghetti-stained blouse!). Her car is one more breakdown away from imminent death. Her recipes are insufficient to keep the kids healthy. Once you’ve convinced her that she’s somehow failing at life, she’s exponentially more likely to buy your shampoo, jeans, laundry detergent, new minivan, and meal service subscription. Quite frankly, you are the hero she has so desperately needed to help her get her life together- finally.

What companies often fail to consider, however, is one simple fact: no one wants to be a victim. We don’t like to feel insufficient. We’d rather our mistakes and shortcomings fly under the radar, rather than feeling “called out” during every single commercial break.

And, while we’re talking about trying to see things from our audience’s perspective, let’s remember that potential customers don’t really care to listen to a company drone on and on about how wonderful they are, and how great their product is. Sure, sometimes it’s important to briefly explain why your company or product is superior to its competitors. But using up 60 seconds of a 90 second radio ad to list your business’s awards and accolades is not only going to annoy your listeners, it’s also going to cause them to zone out or change the channel… and that’s the last thing we want, right?

People don’t need a hero when it comes to choosing laundry detergent- they need to BE the hero of their own story. (Well, unless their laundry basket is filled with capes and tights… then, maybe a superhero’s perspective would be valuable?) More importantly, they need a guide. They need someone to validate their struggles and help them to find a better, easier, and more effective way to wash their clothes.

So, when you’re reviewing marketing strategies and find yourself itching to leap tall buildings in a single bound, remember: You’re not the hero, you’re the guide.




In the Community: Lakeland Economic Development Council Website Update

Recently, the Lakeland Economic Development Council’s website underwent an extensive renovation. The finished product was a collaborative effort between Catapult members JD Arbuckle of Smart Inbound Marketing, Jon Sierra of Sierra Creative, and Loud Life Productions

“Their team did an amazing job streamlining resources and highlighting the most important information,” said JD Arbuckle. “In turn, we created a design and platform that showcased all the best Lakeland has to offer, along with valuable tools for businesses and community members.”

In addition to the sleek and streamlined new design, the LEDC’s website boasts some impressive statistics about the City of Lakeland. Check it out here:


More Loud Life People

Lindsay Johnson Brand Video

This personal brand video was a dream! We wanted Lindsay's audience to see all her many talents, but also what it took to get there. Whenever I get to meet artists, I'm always inspired by their backstory and Lindsay's story was no different. She often gets referred to...

The whimsical side of Chelsea Victoria Photography

The whimsical side of Chelsea Victoria Photography

Chelsea Victoria Photography is a successful lifestyle and event photographer in South Florida, celebrating her 10th year of taking gorgeous portraits. She is highly recommended by wedding wire for her wedding photography, and really captures people and moments...

Girl on Fire – Lindsay Johnson

Girl on Fire – Lindsay Johnson

I first met Lindsay in college. You couldn't miss her with her hippy outfits and huge upright bass that she would lug around campus. What captured me the most; however, was that she always exuded confidence and self awareness. I have been watching Lindsay perform for...

The Loud Life People – Natalya Clemens

The Loud Life People – Natalya Clemens

I am relentlessly curious. Some may even use the word nosy. Either way, I have always been fascinated by people and their story. I am a avid journal writer and once my mom gave me her typewriter in middle school I dabbled in writing fiction, albeit mostly about...

That Loud Life Guy – Jamie Clemens

That Loud Life Guy – Jamie Clemens

I identify as a water kid. I was born and raised in West Palm Beach where you could either find me at the beach surfing or wake boarding on a lake. There was also a polar opposite side of me where I drove a 1988 4WD 5 speed pick-up truck that was a color I called...

Women and Beauty

From the cotton paper and wooden frames with simple twine, to the washed clean faces....everything about the Women & Beauty Exhibit, currently showing at  Art/ifact Studios, was natural and beautiful. Kind of like sunlight, bouncing and peeking...