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Your Brain Burns Calories!

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Recent Work: Finding Hope | A Short Film

Loud Life Productions recently partnered with writer and director Kevin O’Brien to produce a short film for Lighthouse Ministries in Lakeland. Most people associate Lighthouse with their work to feed and shelter people who find themselves homeless, but are unaware of the other ways in which they serve the local community. This short film seeks to provide viewers with a tangible understanding of how Lighthouse serves people, as well as who they serve.

The process of writing this film was unique, in that the writer and producers interviewed at least twenty people who have benefited from Lighthouse’s services in order to craft the story. The resulting work, Finding Hope, is a mosaic of their real stories, in which Lighthouse Ministries works closely with a woman who has been dealt a bad hand in life.

Watch the short film in its entirety here:

Messaging Tips: Your Brain Burns Calories

DID YOU KNOW: Your brain burns calories! And, no… this isn’t about a new fad diet or weight loss craze. Regardless of your life situation, be it working 40+ hours per week, going to classes Monday through Friday, or chasing toddlers around your house, your brain is burning calories throughout the day. Amazing, right? But it might give us a bit of insight into our very real mental exhaustion. It’s like our brains are only capable of making so many decisions in a day. 

It would be helpful to keep this in mind, also, when communicating about your brand. Your customers are only able to consider a limited amount of information before their brains go into self-preservation mode and disengage from your content. Be concise: don’t over-explain or dive too deep in your initial attempt to attract potential customers or clients. Save the details for customers who are already engaging with your marketing. In short, if your viewer can “grunt” back to you like a caveman and repeat the information they’ve received about what you do, you’ve communicated well.

Community Highlight: Meet Kent!

Everyone, say hello to Kent! 

Kent Everett is Loud Life Productions’ new intern, and already an asset to the team. We’d like to introduce him with a quick interview, so that you’ll know his name and everything about him (okay, maybe not EVERYTHING) when you see him around!

Could you start by telling us your story? 

I was born in Bangor, Maine. I lived there until I was about three, and then my mother and I moved to Tampa to be closer to my grandfather. When I lived in Tampa, I learned about and eventually fell in love with movies and learned about the classics: Star Wars, Indiana Jones, etc. When I was 8, my mom and I moved back to Bangor, and she met my step-dad, who was the one who introduced me to cult classic films and cool nerd culture. The summer between 8th and 9th grade, I had a great opportunity to work on a film set for three months, which was when I realized my interest in storytelling and making films. Fast-forward, and I am now a senior Communications Major with a focus in Film Studies and Digital Media at Florida Southern College, which has provided me with many great opportunities.

What’s your best memory at Florida Southern College? 

This is a tough question. I have so many great memories at Florida Southern. Perhaps my best memories are linked to my friends I have made here. I can honestly say that, without the friends I have made, I wouldn’t be in the place I am now. 

Where will you be in 10 years? 

In ten years, I will hope to be in some big production position. Hopefully a few feature films under my belt. 

What’s your favorite movie? 

This is the hardest question I am always asked. My go to answer is Pulp Fiction, but the answer changes depending on my mood. I am tempted to say Whiplash or La La Land, because I love Damian Chazelle. 

What’s your favorite meal? 

My favorite meal is either Chicken Parmesan or Tacos, depending on the moment.

And, there you have it! Don’t forget to say hello to Kent when you see him… oh, and bring him some tacos. That would be nice.